How can I assure customers that our site is secure?

[kottyre]

When a customer questions whether or not our site is secure, is there some certificate/statement that I could E-mail to assure them? Should I have a statement on our site? This happens about 2-3x per week and I used to think the padlock in the lower right-hand corner indicated a secure site--am I wrong?

What do other websites do when this issue arises? I always assure the customer that the site is secure--but they don't seem satisfied. Thanks in advance for any help in this regard.

I went to Siteworx to see if I could find something and I found a SSL certificate--is that it?

[usiga2000]

An Authentic Site is a web site which operates a secure server enabled by a VeriSign server Digital IDSM. The site's Digital ID allows for secure communications and encrypted transactions with site visitors through their browser connections. To qualify as an Authentic Site, a company submits documentation to VeriSign. VeriSign then performs a background check to verify the company's right to use a specific company name (e.g. Visa®) and Internet address (e.g. www.visa.com). After this investigation, VeriSign issues the site a server Digital ID which serves as the site's unique "identity card" and can be viewed by visitors to the site.
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